• Maya Nair

Is Clubhouse The Next Big Thing?

Less than a year later, with 10 million users and counting CLUBHOUSE has ticked most of the box to be the next big thing. Clubhouse is an invitation-only audio chat app that has piqued the interest of tech industry icons such as Tesla CEO Elon Musk and Facebook CEO Mark Zuckerberg, as well as the Chinese government, which has already blocked it in the region. You may be wondering what all the buzz is about Clubhouse.

What Makes Clubhouse Different From Other Social Media Platforms?

Clubhouse is an audio-only app available exclusively for iPhone users. Users can listen in on debates, conversations, and interviews based on their personal interests using the app.

Unlike every other media platform, each room is monitored by a moderator, ensuring that the content is filtered. Moreover, all messages are end-to-end encrypted and cannot be registered, keeping the app secure for its users in the face of rising privacy concerns.

Only invited guests are allowed to enter the clubhouse: Every new sign-up has the option to invite two additional people to enter the app.

What Is the Buzz All About?

Clubhouse landed at the ideal time. It provided people who were stuck at home with casual discussions and random meetings. Its audio-only format is a boon to those who are tired of tidying and curating backgrounds for Zoom.

It's creating a buzz all over the world, from the United States to China, Brazil, and Turkey. Clubhouse was introduced in March last year, but it has only recently gained popularity when Elon Musk, the founder of Tesla and SpaceX, was brought onto the virtual stage. The room swelled past the Clubhouse's 5,000-person capacity as Musk took on the role of interviewer, questioning Robinhood CEO Vlad Tenev about the true storey behind Wall Street Bets. The audio was live-streamed on YouTube, in violation of the Clubhouse's terms of service, propelling the app to the top of the start-up charts as a flood of people scrambled to get an invite.

The exclusivity of Clubhouse appeals to a wide range of celebrities, including Kanye West, Jared Leto, Kevin Hart, and Oprah Winfrey. Others are enthralled by the prospect of listening in on live audio streams from virtual ‘rooms,' with the option of participating in discussions if the moderator permits it. In January, less than a year after its launch, the app raised $100 million at a $1 billion valuation from investors such as venture capital company Andreessen Horowitz.

Will It Be The Next Big Thing?

The audio-based app has generated so much interest that demand for purchasing an invitation to the app has appeared on Reddit, eBay, and Craigslist. In the iOS app store, the Clubhouse app has over 609,000 ratings (with an average review score of 4.77 stars). Spaces, a Twitter app that mimics the Clubhouse experience, has already begun to roll out. News of Facebook focusing on adding live audio functionality to its current products and testing a standalone audio app.

Apps like Wavve and Riffr have emerged, and even Discord is undergoing a rebranding to provide more audio features in order to better link people through the power of speech.

After nine years of the Instagram, Twitter Inc., and Snap Inc. era, Clubhouse has now been the biggest social-media success story in the United States.

Time would tell if all the buzz is only a pandemic impact for Clubhouse's growth, or if this audio-only app will be a long-term success.


The Buzzy, Chatty, Out-of-Control Rise of Clubhouse | WIRED


Clubhouse Statistics: Revenue, Users and More (2021) |Influencer Marketing Hub


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